Beneficial Dreaming

People do not attribute equal importance to all dreams. People appear to use motivated reasoning when interpreting their dreams. They are more likely to view dreams confirming their waking beliefs and desires to be more meaningful than dreams that contradict their waking beliefs and desires. Depending on your privacy settings, you can keep the data to yourself, or you can share your dreams, allowing that identity-cleansed data to be pushed to a giant cloud where global dream and sleep patterns are analyzed.



Dreams have occupied a place of privilege in the work of psychotherapy for many decades. Numerous psychology researchers assert dreams are means to coping with life’s stresses. Dr. Rosalind Cartwright, PhD, from Rush University in Chicago explains her findings: “It’s almost like having an internal therapist, because you associate [through dreams] to previous similar feelings, and you work through the emotion related to it so that it is reduced by morning.”


It’s a vicious cycle… Stress and anxiety cause sleep deprivation, and sleep deprivation has been linked to many detrimental aspects of our physical and mental health. Dreams help us process through recent events in our lives: They regulate, analyze, explain and commit necessary events to long-term memory. It’s a kind of “mental housekeeping”. Dreams are also crucial to the development of the brain, resolving inconsistencies in daily experiences and regulating mood.

SWEET Dreams

make for bright mornings



Dreams can be a powerful tool in solving your toughest problems. Brain & sleep-labs research shows that your dreams are a subconscious incubator to the toughest dilemmas you may face in your waking life. In a study conducted by Harvard psychologist Deirdre Barrett, PhD, author of “The Committee of Sleep: How Artists, Scientists and Athletes Use Dreams for Creative Problem-Solving–And How You Can, Too”, a third of the subjects reported that contemplating a problem before bedtime helped them find a solution that had eluded them during the day.


Your creativity increases significantly by utilizing the subconscious information hidden in your dreams. Deirdre Barrett, Harvard University psychologist and author of The Committee of Sleep asserts: “In the sleep state, the brain thinks much more visually and intuitively.”

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Yet it is in our idleness, in our dreams, that the submerged truth sometimes comes to the top.
— Virginia Woolf